Marketing Blog, Thoughts and News
| This Bloods for You |
|
HBO did it again... True Blood is the latest HBO original show to trump the competition. But it doesn't stop there... HBO's innovative approach to programming recently bled into their marketing & promotion when they introduced this instant cult favorite. Thanks to compelling on screen content and an inventive viral campaign, True Blood has exploded. HBO set the table for the new vampire-focused series with a collection budweiser-esque beer ads for the new TruBlood synthetic blood nourishment beverage and corresponding microsite, a prequel comic released at 2008 Comic-Con, and an extensive presence on Myspace & Facebook, HBO killed it with this effort.
|
