The FMG Group

Communicating to your audience is only part of it. Engaging them is something entirely different. The Obama brain trust took this concept to another level by reinventing the fundraising model. Obama cultivated an audience of millions into investors of his campaign. In fact according to John Quelch’s article in Harvard Business titled, How Better Marketing Elected Barack Obama almost half of the $639 million in finds raised from individuals came from small donors giving $300 or less. That’s how you engage. Take your audience, have them participate, then fight for their new investment every step of the way.

End Lesson: When your audience is engaged and has a vested interest in your brand/product/belief, the more stable your growth and global your reach. Win them early, engage them and let them be your advocates.