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Shake It on Record Store Day |
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Another Record Store Day has come and gone. Whether your scoured eBay for the newest albums, or hit your local independent record spot to scoop that exclusive vinyl, this increasingly legit holiday has noticeably gained momentum as of late.
But why in a society of big box retailers replacing independents and online retailers pushing them to the side, have independent record stores been able to flip it and gain traffic & momentum? Because it's ore than just records, it's a lifestyle.
“Independent record stores are much more than the name suggests. They are an international community and platform where music has an outlet and an opportunity to grow over the long term, in a way that sincerely connects with community and culture. They are also a magnificent mob of highly opinionated musical bandits which I am proud to call my pals!" according to Ben Harper.
The independent record store community has evolved from purveyors of dated media limited to hipster audiophiles, to the new destination for influencers. Our parents barbershops have turned into our record shop- A spot where people can can kick it to discuss broad range of topics, sometimes even about music. Spots like Shake It Records in Cincinnati have even taken the record shop format to the next level by diversifying their offerings to fans, and we can't wait for what's next. |
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HBO did it again... True Blood is the latest HBO original show to trump the competition. But it doesn't stop there... HBO's innovative approach to programming recently bled into their marketing & promotion when they introduced this instant cult favorite.
Thanks to compelling on screen content and an inventive viral campaign, True Blood has exploded. HBO set the table for the new vampire-focused series with a collection budweiser-esque beer ads for the new TruBlood synthetic blood nourishment beverage and corresponding microsite, a prequel comic released at 2008 Comic-Con, and an extensive presence on Myspace & Facebook, HBO killed it with this effort.
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Marketing We Can Believe In |
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The Barack Obama presidential campaign looked and sounded like few before it. Whether it was the empathetic message of Change echoing in the minds of each well-defined demographic segment audience, or the non-traditional approach used to communicate and ultimately engage them, the Obama campaign was a brilliant marketing strategy with even better execution.
By coupling the clean and recognizable Obama brand identity and message of change with a heavy mix if non-traditional and grassroots mediums to reach constituents, the Obama campaign did it right. Be it viral videos, social networking, the blogosphere, or video games, this election infiltrated areas like no election before it – resulting in the highest voter participation in recent years.
Political affiliations aside, this enormous, two-year long marketing campaign has a growing list of admirers from Rolling Stone to marketing guru John Quelch at Harvard Business. |
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Connecting from the Ground Up |
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Marketers of all types are increasing efforts to transform consumers into loyal brand advocates these days… and why shouldn’t they? From event sponsorships to experiential tours, grassroots campaigns, and interactive viral efforts, more marketers are assigning a quantifiable value to developing a solid foundation of engaged and enthusiastic communicators for their brand. |
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